Software Product Management
We have proven expertise in software product
management. We have managed legacy hardware
and software products, and taken innovative new
software products from conception to delivery.
We have managed the end-of-life of products, including customer migration to new products.
We can help answer questions like:
- Do you understand the real needs of your customers?
- Do your engineering priorities match your customers’ needs?
- Are your products priced appropriately?
- Do your sales teams and customers understand your pricing and packaging?
- Does your development plan match your strategic business plan?
We have proven experience with all aspects of software product marketing, including:
- Full life cycle management from conception to end-of-life.
- Requirements management, insuring that the engineering requirements match customer needs.
- Product pricing.
- Definition of SKUs (styling and orderable options).
- Technology partner management and reporting.
- Internal and external sales channel training.
We have implemented phase review processes to provide decision points for making business and product decisions throughout a product's life.