We have proven expertise in marketing software
products to business and government. We have
marketed legacy products with a world-wide
customer base, and taken innovative new products from conception to revenue.
We can help answer questions like:
- What are your impediments to sales?
- How long is your sales cycle, and what can you do about it?
- Do your sales teams and potential customers understand your value proposition?
- How do you leverage your competitive advantage?
- Could you do better at retaining customers?
We have proven experience with all aspects of software product marketing, including:
- Internal business plan generation and selling.
- Collateral design & development.
- Trade shows.
- Analysts and press briefing.
- Internal and external sales channel training.
- Delivering the the message internally and to customers from C-level overviews to deep technical discussions.