Software Marketing

We have proven expertise in marketing software
products to business and government.  We have
marketed legacy products with a world-wide
customer base, and taken innovative new products from conception to revenue.

 We can help answer questions like:

  1. What are your impediments to sales?
  2. How long is your sales cycle, and what can you do about it?
  3. Do your sales teams and potential customers understand your value proposition?
  4. How do you leverage your competitive advantage?
  5. Could you do better at retaining customers?
We have proven experience with all aspects of software product marketing, including:
  • Internal business plan generation and selling.
  • Messaging.
  • Collateral design & development.
  • Trade shows.
  • Analysts and press briefing.
  • Pricing.
  • Forecasting.
  • Internal and external sales channel training.
  • Delivering the the message internally and to customers from C-level overviews to deep technical discussions.